Our approach is 100% media neutral incorporating digital, premium display or social media, search, email, mobile and traditional media.
Strategy defines which creative type will deliver the message best and the media plan
is developed by working our way back up the conversion funnel:
if conversion = x, then the best media platform to carry the message,
given the creative type and audience targeting = y
Our media recipe: Execute to plan, within budget; track & measure throughout; optimize; attribute; re-evaluate strategy; adapt creative; adapt media plan; repeat.