• Ed Nybble

Wine drives SA shoppers online

We all expected online wine sales to improve due to the lockdown, but these figures show just how desperate South Africans were to get a glass in hand.


Online wine sellers have reported triple-digit sales growth as South African consumers turned to online shopping.


And thanks to the hard lockdown, it encouragingly has introduced many first-time shoppers in new buying brackets.


Caroline Rillema spoke to Winelands Media and explained “We found a sweet spot in wines that sell for between R75 and R100 per bottle (Noble Savage, Landskroon, and Bruce Jack). It’s not the bottom end, it’s just below the middle tier.”

Direct to consumer and online e-commerce will no doubt continue to grow and become a significant channel in the future. Globally Nielsen reports that alcohol e-commerce has more than doubled, growing 234% compared to last year, with wine making up 70% of the total online retail sales.


And we say "cheers" to that!


If drinking wine changes consumer shopping behaviour it won't be long before these shoppers are willing to add other items into their virtual baskets and hopefully supporting a growing number of direct to consumer brands who bravely launched an e-commerce alternative.


You can read the original article on Wineland Media

Source | Anton Pretorius, Wineland Media

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