• Ed Nybble

The team that led SA’s biggest digital platform, launches Nybble.


MEDIA RELEASE


Cape Town, 20th May 2020, Nybble an independent, full service, integrated media agency, officially launches amid a global pandemic and lockdown.


And they’re clear on why they’ve embarked on a new business venture at a time most others would probably not.


“We've worked within and managed some of the biggest publishing brands on the continent through periods of unprecedented industry change. We’re accustomed to disruption and the ability to adapt. Covid-19 has, and its after-effects will continue to expedite migration to digital solutions and digitization.


We know a lot of brands are wondering how they can navigate an increasingly digital-driven environment, now more than ever”, comments founding partner Deirdre Ingpen, " and we believe that we have the expertise and value proposition to provide solutions to big and small businesses alike.”


Nybble’s founders have a long and successful history of working together with over 5 decades of combined experience in digital media.


“We've worked together in different roles, across different mediums, for many years and developed a great sense of mutual respect for not only the work we've done and our individual career achievements, but also the unique characteristics, traits and areas of expertise each of us offers.


When we first started discussing putting Nybble together, the excitement of being able to harness all of that was electrifying. The prospects of being able to share it with our clients and help them do what they do better lit the room and we instantly knew we were onto something special," comments founding partner Gustav Goosen.


Nybble’s client offering is based around five core media services: Strategy, Planning & Consultation; Paid Media; Data & Analytics; Content Creation; Design & Development.


“We assist with fully integrated marketing and advertising solutions across all channels and platforms, irrespective of creative format to ensure our clients connect with their customers and their message is delivered," adds founding partner Farah Thompson.


About Nybble’s founders


Farah Thompson | @farahnazthomp


Farah cut her digital teeth at Acceleration, where after she was approached to set-up campaign management for Media24’s Digital Division. Prior to establishing Nybble, she was Head of Operations at The SpaceStation, overseeing all Campaign Management, Design and AdTech teams for Naspers’ lead digital media sales house in SSA. Responsible for delivering 1000's of hand sold campaigns for clients each month she led the team implementing technologies to deliver viewable and social formats winning her industry accolades at the prestigious IAB SA Bookmark awards.


Gustav Goosen | @gustavgoosen


Gustav ex CEO of The SpaceStation has 20+ years of applied business development experience, supporting brands across the Naspers group to achieve digital advertising and revenue targets. In his last role at the Naspers group, he headed 24.com’s Conversion Science team focused on 1st party audience data ecosystem. He has served on various industry body boards and executive teams, most notably serving on the IAB SA board and its exco

from 2012 – 2018.


Deirdre Ingpen | @deirds1


Deirdre ex 24.com Commercial Head is used to moving goalposts, having managed the news & lifestyle portfolio required launching innovative commercial products that kept advertising audiences engaged. She also launched Brand Studio (a native content division) while also implementing marketing strategies that build audience engagement and loyalty across web, mobile and app platforms for News24 and its partner sites. She also served on the IAB SA publishers council from 2011 -2018.




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