The best marketers will be upping, not cutting their budgets

"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term."

We agree with this thinking shared in Marketing week's article. What do you think about increasing your ad budgets during a recession in order to out-compete your rivals? While it may seem difficult, don't rush to cut marketing budgets too quickly.

Read the full article and let us know your thoughts.

Source | Marketing Week

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