The best marketers will be upping, not cutting their budgets
"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term."
We agree with this thinking shared in Marketing week's article. What do you think about increasing your ad budgets during a recession in order to out-compete your rivals? While it may seem difficult, don't rush to cut marketing budgets too quickly.
Read the full article and let us know your thoughts.
Source | Marketing Week