Advertisers' need to have a post COVID-19 e-commerce strategy
With cheaper ad buys fueling behaviour, its a great time for businesses to build their online presence. And according to a new study, it appears that smart brands are retaining an online presence in order to stay top of mind.
Harley Finkelstein, chief operating officer of e-commerce software company Shopify said retail models were shifting, on its first-quarter earnings call earlier this month:
"The coronavirus is accelerating the catalyst for people to move from wholesale businesses to direct to consumer businesses and move from businesses that traditionally were only brick and mortar to being more in a brick-and-click sort of model," Finkelstein stated.
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Source | Lucy Handley, CNBC